Tangent Design and Invention Ltd was founded by Hideki Yoshimoto and Masao Asai in 2015 in UK.

Hideki completed PhD in Innovation Design Engineering at the Royal College of Art, following his master’s study in aerospace engineering with particular focus on artificial intelligence and human-computer interaction at the University of Tokyo. He has won several awards both in engineering and design, and his inter-disciplinary knowledge is the core engine of the company’s creative activities.

Masao is an experienced investment banker and the Founding Partner of Capula Investment Management LLP, one of the biggest hedge funds based in London. At Tangent, he uses this professional experience in the business management to supervise the broad direction of the company’s business.

Touching gently, but powerfully.

Tangent is a London-based design and invention brand established in 2015. The brand explores and proposes unique ideas which bring the latest technology to people's lives. Its approach is, however, not to impose technology for its own sake. Instead, by interweaving technology with design at the most sophisticated level, Tangent promises its customers a wholly novel yet somehow familiar experience.

A tangent line does not dissect a curve but touches it at a given point. Respecting such gentleness and subtleness, as well as the power of the point of contact, the brand's core philosophy of 'novel, familiar, luxury' is certainly reflected in its creations.

Craftsmanship in the digital age.

Our approach to making combines classic craft and state-of-the-art digital fabrication. We will saw, drill, machine with aid of computers, 3D print and laser cut material according to what we want to create. We will design and assemble electronic circuit boards, program micro-controllers and write software codes for interaction. This is new craftsmanship in a digital age.

Every product we make is assembled and finished by us with the utmost care. While more and more “useful” inventions are surrounding our lives and are being rapidly consumed, we want to create things that people could love without a reason; hand crafted objects, we believe, achieve this.